Senior Product Marketing Manager - Pain Management

POSITION SUMMARY:

The Senior Product Marketing Manager – Pain Management will be primarily responsible for downstream support of AtriCure’s Pain Management products for post-operative pain relief in cardiothoracic procedures.  This role must be able to work with cross-functional teams to drive awareness and routine adoption of the therapy; this includes Sales, Marketing, Research and Development, Clinical Affairs, Operations, Finance, Quality Systems, and Regulatory.  

ESSENTIAL FUNCTIONS OF THE POSITION:

• Align with field team to refine and implement marketing strategies and programs
• Educate, advise, and interact with customers in support of business goals/objectives
• Propose positioning, messaging, and market segmentation strategies for advertising, physician education programs, tradeshows, and patient advocacy outreach
• Monitor competitive landscape to enable the franchise to develop better informed strategies and communicate internally to relevant stakeholders
• Work with all departments to execute effective product launches and ongoing support to achieve sales performance goals
• Identify opportunities to present emerging data related to the therapy at major medical conferences
• Lead Advisory Board meetings to drive consensus and standardization of evolving procedural and multi-modal pain management strategies
• Contribute to overall Pain Management franchise strategy roadmap and implement business plans to grow the product line
• Establish relationships with key opinion leaders to assist with voice-of-customer activities and deliver needs assessment for future product development activity
• Work closely with Research and Development to manage assigned products

ADDITIONAL ESSENTIAL FUNCTIONS OF THE POSITION:

• Regular and predictable work performance
• Ability to work under fast-paced conditions
• Ability to make decisions and use good judgement
• Ability to prioritize various duties and multitask as required
• Ability to successfully work with others
• Additional duties as assigned

BASIC QUALIFICATIONS:

• Bachelor’s degree required or demonstrated equivalent combination of education, training and experience.

• Bachelor’s degree in marketing, biomedical engineering, or a related field
• Minimum of three to seven (3-7) years successful sales/marketing or related experience
• Ability to influence cross-functional teams without formal authority, preferably engineering teams
• Builds and nurtures relationships internally and with external customers
• Analytical and strategic, effective technical writer, and strong moderator/presenter
• Hands-on and able to manage multiple deadlines in a fast-paced environment

• Ability to travel 20-35% domestically and internationally

PREFERRED QUALIFICATIONS:

• MBA or advanced degree
• Medical device experience, especially cardiovascular surgery or pain specialties
• Experience with international organizations and customers

OTHER REQUIREMENTS:

• Ability to regularly walk, sit, or stand as needed
• Ability to occasionally bend and push/pull as needed
• Ability to pass pre-employment drug screen and background check

#LI-KN1