Senior Product Marketing Manager - Pain Management

AtriCure, Inc. provides innovative technologies for the treatment of Afib and related conditions. Afib affects more than 33 million people worldwide. Electrophysiologists and cardiothoracic surgeons around the globe use AtriCure technologies for the treatment of Afib and reduction of Afib related complications. AtriCure’s Isolator® Synergy™ Ablation System is the first medical device to receive FDA approval for the treatment of persistent Afib. AtriCure’s AtriClip® Left Atrial Appendage Exclusion System products are the most widely sold LAA management devices worldwide. AtriCure’s Hybrid AF™ Therapy is a minimally invasive procedure that provides a lasting solution for long-standing persistent Afib patients. AtriCure’s cryoICE cryoSPHERE® probe is cleared for temporary ablation of peripheral nerves to block pain, providing pain relief in cardiac and thoracic procedures. For more information, visit AtriCure.com or follow us on Twitter @AtriCure.


We foster a culture of inclusion by embracing diverse experiences and individuals where everyone’s authentic self is welcome.   We offer supporting programs and resources that provide enriching and equitable opportunities for each person to contribute professionally and personally.

POSITION SUMMARY:

The Senior Product Marketing Manager – Pain Management will be primarily responsible for downstream support of AtriCure’s Pain Management products for post-operative pain relief in cardiothoracic procedures.  This role must be able to work with cross-functional teams to drive awareness and routine adoption of the therapy; this includes Sales, Marketing, Research and Development, Clinical Affairs, Operations, Finance, Quality Systems, and Regulatory.  

ESSENTIAL FUNCTIONS OF THE POSITION:

• Align with field team to refine and implement marketing strategies and programs
• Educate, advise, and interact with customers in support of business goals/objectives
• Propose positioning, messaging, and market segmentation strategies for advertising, physician education programs, tradeshows, and patient advocacy outreach
• Monitor competitive landscape to enable the franchise to develop better informed strategies and communicate internally to relevant stakeholders
• Work with all departments to execute effective product launches and ongoing support to achieve sales performance goals
• Identify opportunities to present emerging data related to the therapy at major medical conferences
• Lead Advisory Board meetings to drive consensus and standardization of evolving procedural and multi-modal pain management strategies
• Contribute to overall Pain Management franchise strategy roadmap and implement business plans to grow the product line
• Establish relationships with key opinion leaders to assist with voice-of-customer activities and deliver needs assessment for future product development activity
• Work closely with Research and Development to manage assigned products

ADDITIONAL ESSENTIAL FUNCTIONS OF THE POSITION:

• Regular and predictable work performance
• Ability to work under fast-paced conditions
• Ability to make decisions and use good judgement
• Ability to prioritize various duties and multitask as required
• Ability to successfully work with others
• Additional duties as assigned

BASIC QUALIFICATIONS:

• Bachelor’s degree required or demonstrated equivalent combination of education, training and experience.

• Bachelor’s degree in marketing, biomedical engineering, or a related field
• Minimum of three to seven (3-7) years successful sales/marketing or related experience
• Ability to influence cross-functional teams without formal authority, preferably engineering teams
• Builds and nurtures relationships internally and with external customers
• Analytical and strategic, effective technical writer, and strong moderator/presenter
• Hands-on and able to manage multiple deadlines in a fast-paced environment

• Ability to travel 20-35% domestically and internationally

PREFERRED QUALIFICATIONS:

• MBA or advanced degree
• Medical device experience, especially cardiovascular surgery or pain specialties
• Experience with international organizations and customers

OTHER REQUIREMENTS:

• Ability to regularly walk, sit, or stand as needed
• Ability to occasionally bend and push/pull as needed
• Ability to pass pre-employment drug screen and background check

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AtriCure has a variety of benefits available for US based employees and their families.  Examples include Medical & Dental beginning day 1 of employment, 401K plus match, 20 days of paid Parental Leave, in addition to maternity leave, for new moms and dads, Volunteer Time off, Pet Insurance, and more.   Corporate-based employees also have full access to our on-site fitness center and cafeteria.  To see a complete list of our benefits, please visit our careers website: https://www.atricure.com/careers-atricure/benefits. AtriCure participates in the federal E-Verify program to confirm the identity of and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here https://www.e-verify.gov/ AtriCure is an Equal Employment Opportunity/Affirmative Action employer and provides Drug Free Workplaces. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national or ethnic origin, age, protected veteran status, status as an individual with disability, sexual orientation, gender identity or any other characteristic protected by federal, state, or local law(s).