Senior Marketing Manager Foodservice, North America

Location: Proximity to Work in Alsip IL US, Scarborough, CAN, or Monterrey MX

Summary: To provide Strategic Marketing leadership to the Custom Culinary® teams and ensure brand & portfolio alignment across North America to enable sustainable and profitable growth aligned with our Purpose Driven Strategy and Aspirations. To establish the Custom Culinary® brand in Canada and provide Marketing support to the Custom Culinary® team in Canada.

Essential Duties & Responsibilities:

NA Custom Culinary® Strategy & Alignment:

• Lead the development of a regionally aligned brand positioning and product portfolio across the region, collaborating with other Custom Culinary® Marketing Managers in USA and Mexico.
• Collaborate with Custom Culinary USA Head of Marketing to develop an integrated long-term brand and portfolio strategy to enable our 2030 LRP aspirations for Custom Culinary® across North America, considering the three different business realities.
• Identifies long-term growth opportunities and masters multi-market strategy to deliver optimum financial performance for Custom Culinary in Griffith foods North America through
• Leveraging Griffith foods Market intelligence and industry experience to develop growth strategies for product categories, market segments and geographic areas
• Translating the strategy into marketing plans   with measurable business goals and metrics
• Participate in business reviews of 3 Custom Culinary Business units and lead the Custom Culinary business review for Canada
• Uses strategic pricing tools to understand how changes in the model will impact the customer and the company
• Partners with product and applications development and research to pursue most  viable opportunities
• Defines the positioning of Custom Culinary® subbrands and portfolio in NA to maximize sales and profitability

Leads development and execution of  communications and brand strategies for Custom Culinary® in Canada:

• Direct responsibility to manage the Custom Culinary® brand, portfolio and strategy in Canada and provide relevant commercial support to the commercial team.
• Translates business objectives to actionable  differentiated  marketing &communication campaigns
• Provides the Custom Culinary®  Commercial Team in Canada with the right tools and communication to drive the positioning of Custom Culinary®  to Customers and Prospects
• Identifies brand centric, content marketing  strategies to create differentiated messaging  for promotional activities including digital  channels, product launch campaigns and  customer events
• Measures return on investment for omni-channel Marketing Communications initiatives and effectiveness
• Responsible for the budget development and revenue for Custom Culinary® in partnership with Sales, Marketing, R&D and Finance
• Analyzes Custom Culinary® business performance to define initiatives to improve profitability and sales growth
• Identifies unsuccessful Custom Culinary® products and defines the right approach to improve profitability. Leads the process to define and execute exit strategies for products when needed
• Assembles and synthetizes data from various sources to provide value-added insights to the commercial team

Qualifications:

• Bachelor’s degree in Marketing or Business Administration.
• 10 years of professional experience in Management, Marketing or Business role.
• Strategic experience at a food company, ideally in Category Management, Marketing, Innovation, Product Development.
• Experience in Business-to-Business business development in a Foodservice supplier organization and clear understanding on how to create and deliver value propositions to Foodservice Customers.
• Highly skilled in use of Power BI, Dashboards, CRM, PowerPoint, Excel, Word and other commonly used computer programs.
• Fluent in English.
• Willingness to travel 20%.

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