Softgoods Merchandiser Europe
At Burton, we are a purpose-led brand rooted in snowboarding and the outdoors. We fight for the future of our people, planet, and sport. We aim to maximize our positive social impact and minimize our negative environmental impact while delivering high-quality performance products.
As a global leader in snowboarding, we’re committed to diversity, equity, and inclusion for the long-term health of our company, sport, and community. Through these efforts, we aim to make snowboarding and the outdoors accessible to all.
The Breakdown:
The Softgoods Merchandiser Europe serves as the categorical expert in their region. This role is responsible for translating the global category strategy into actionable regional plans. By working closely with regional marketing and marketplace teams, the Softgoods Merchandiser Europe ensures the successful execution of category positioning, product assortments, pricing strategies, and sell-through performance.
This is a global role based in the European office in Innsbruck/Austria, requiring significant in-market travel as well as regular travel to the headquarter in Burlington/US.
What You Get to Do:
- Market Expertise: Obsess over categorical competitor sets and marketplace trends, sharing insights and identifying key market opportunities and requirements.
- Regional Business Planning: Translate the global category strategy into a comprehensive regional business plan that includes category positioning and marketing strategies.
- Product Assortment and Planning: Fine-tune the global product line to address the needs of local consumers across DTC and wholesale channels, including product assortment planning, pricing, and promotions. Identify, create, coordinate, and manage local SMUs (Special Make-Ups).
- GTM (Go-To-Market) Alignment: Collaborate with global marketing and merchants to ensure the regional assortment is clear and seamlessly activated in GTM plans.
- Forecasting and Reporting: Provide forecasts for DTC and wholesale channels, including preseason planning and in-season landing estimates. Analyze sell-through performance across DTC and wholesale channels, as well as competitive marketplace dynamics.
- Training and Support: Train marketplace teams for preseason line showings and sell-through clinics. Support key account pre-line and line showings, relaying early reads and feedback to the global team.
- Promotion and Inventory Management: Make discounting and promotion decisions based on market conditions and inventory positions. Leverage insights for broader trends analysis and consumer needs.
How Your Success Will be Measured:
- Regional Business Unit Performance: P&L, revenue, and margin performance as well as market growth, sell-through rates, SKU efficiency, and market share.
- Category Operational Performance: Inventory turn & GMROI (Gross Margin Return on Investment)
What You’ll Bring to the Team:
- Minimum of 5 years of category management expertise.
- Proven experience working cross-functionally and internationally.
- Demonstrated ability to grow a business by setting and achieving revenue targets and KPIs.
- Superior analytical and decision-making skills with a proven ability to translate data into executable strategic plans.
- Strong knowledge of category markets, key competitors, and consumer trends.
What We Would Love to Offer You:
- A front row position at the global market leader in the snowboard lifestyle industry
- Very good team spirit, flat hierarchies, shared outdoor activities and space to learn & develop
- Working from our European Office in Innsbruck, right in the heart of the Alps, with endless outdoor opportunities
- Competitive, rewarding compensation package, depending on your qualifications and experience
- Many other additional benefits such as flexible working hours, product discounts, season pass contribution, gym membership