Director, Category Insights

The Wine Group (TWG) is a leading producer of award-winning wines and alcoholic beverages across 120+ brands. With operations in California, New York and Australia, TWG is an innovator in developing and marketing brands beloved by consumers globally, including Cupcake, Franzia, Benziger, Imagery, Tribute, Chloe, 7 Deadly, Cooper & Thief, and more. We produce our products using sustainable practices to create delicious beverages that people can feel good about. Visit us at www.thewinegroup.com.

JOB SUMMARY

As Director of Insights (Retail Trade Sales), you will lead a team of insights professional with a primary focus of our retailer facing sales team that manage our business at some of the largest Grocery, Mass, Liquor and Convenience retailers. You will lead analytical thought leadership that helps our sales team grow our business profitably at these retailers. The job plays an integral role in formulating the marketing, trade development and sales strategy for TWG brands though analyzing, researching, and understanding consumer and shopper behaviors.  This position requires a blend of analytics, marketing, financial savvy, and strategic vision. At your disposal you will have a suite of rich data sources spanning IRI market data, Consumer Panel data, Retailer loyalty card data, 3-tier system depletion data, internal financials and a body of industry research and publications. You will report to the Vice President of Insights. This position is eligible for remote-based work.

ESSENTIAL FUNCTIONS

• Lead a team of insights professionals through coaching and functional training.
• Develop consultative thought leadership in all areas of our retail business such as consumer insights, market research and analysis, merchandising optimization of pricing, promotions and assortment and competitor analysis.
• Develop and deploy automated analytical suite of reporting that helps our sales team track performance, plan and take actions.
• You will manage a team of dedicated retailer-specific category advisors that lead various insights deliverables either at the request of the retail client or our sales lead ranging in the areas of pre/post analysis of various campaigns, new item launch pitch and general category management analysis.
• You will develop a rich body of work that showcase storytelling with data that cover emerging trends and their implications to our business.
• Partner with finance counterparts on best-in-class post promotion analysis of Marketing and Trade Marketing programs to assess areas of success as well as areas of improvement.
• On one side you will leverage broader research and data sources that improves our analytical deliverable to retail clients and on the other side you will use your retail experience to drive narrative more broadly at the company to make our strategic decisions more retailer centric.

QUALIFICATIONS

• Bachelor’s Degree or Master’s or equivalent experience in an analytical discipline.
• Experience in Retail & CPG sector; Experience in Beer/Wine/Spirits industry is a plus.
• Strong familiarity with Retailer-CPG collaboration processes and category management.
• Strong data manipulation skills in Excel, Power BI, SQL.
• Extensive background in understanding ways to pull, process and interpret market scan data including IRI market scans, consumer panel data as well as internal company depletions/shipments to build tools that will identify market opportunities around trends, segment opportunities and growth areas.
• Leverage all market data including Source of Volume, Brand Interaction Analysis, Switching Reports, Consumer Demographics, Basket Cart Analysis, Switching, Point of Entry, Consumer Decision Trees etc. via platforms leveraging Retailer loyalty data.
• Excellent organizational skills with an ability to work independently as well as in a team environment and be flexible to changes.
• Ability to simplify complex situations and focus on value and effectiveness.
• Ability to work and succeed in dynamic entrepreneurial environment.
• Support and model all Company procedures and policies.
• Embrace and demonstrate The Wine Group Core Values – Performance, Empowerment and Cost- Mindful, and utilize them for all decision making.
• Willing to travel with overnight stays as needed.

PHYSICAL DEMANDS

• Primary work activities are within an office environment.
• Ability to perform tasks requiring bending, stooping, standing, and twisting in an office environment.

COMPENSATION

• Hiring Salary Range Posted: $166,100 - $249,100.
• Actual compensation will be based on factors such as experience; skills, knowledge, and abilities; education; and other position related factors.

At The Wine Group, we are proud to be an equal opportunity employer, and we are committed to an environment of mutual respect, diversity, and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.

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NOTICE TO THIRD PARTY AGENCIES

Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.