Regional Marketing Lead, LATAM

How will you make a difference to PMI?

PMI is looking for an experienced marketing professional who is responsible for strategically executing the regional marketing strategy and plan.  The Regional Marketing Lead LATAM will be accountable for executing performance marketing campaigns and working with a larger central team to ensure region representation in larger marketing initiatives. They will provide a consistent approach, for improved brand impact and efficiency, to realize PMI ambition and regional growth plans. Collaborating with regional (in-country) business teams, they will integrate activities to generate profitable B2C and B2B sales and volume growth in products and experiences and build strong customer relationships.

What you’ll bring to the role:

• Lead the execution of regional marketing strategy and development plans to generate regional revenue and drive conversions.  Working collaboratively with Brand & Product Marketing to activate programs in the region.
• Identifies regional growth opportunities, customer segment trends, and relevant competitive activities that influence customer development performance. Adopting a growth mindset for continual improvement of campaigns to drive performance marketing, working closely with the Growth Marketing Manager and other cross functional leaders.
• Establish sales enablement activities, leveraging marketing and product management for consistent customer engagement, and support for new sales pipeline growth with the sales teams.
• Managing direct agency relationships as applicable in the design and implementation of campaigns localized to regions.
• Serve as the central point of contact for regional marketing for the assigned region, and escalation to the Regional MD. Supporting the regional business team to customize assets to reflect the local market.
• Provide line management support Regional Marketing, coaching, developing, guiding, and being a point of escalation.
• Define the activities that are locally meaningful, establish awareness of PMI, and focus on lead generation.  Contribute to the identification of priorities across regions that positively impact PMI.
• Develop KPIs and goals aligned with performance marketing metrics, track marketing performance, and develop reports against established goals and objectives; recommend adjustments. Provide proactive data analysis for regional recommendations on trends and future opportunities.  Working with the Growth Marketing lead and PMI analytics team.
• Establish regional marketing operational processes to migrate from ‘growth’ to ‘in life’ approaches aligned to outcome-focused metrics, including field marketing support setup and team coordination.  
• Develop and maintain detailed knowledge of PMI strategy, current and emerging solution capabilities, and strategic direction for advocacy efforts and team capabilities.
• Working alongside Marketing teams on new activities, to develop and sustain strong relationships with business teams and stakeholders at a global scale. Adopt Marketing Technology and Operations processes and governance, to the extent it is relevant.

What you’ll bring to the role:

• Candidate must be located in Brazil and be fluent in Portuguese and English
• Experience and knowledge of performance marketing especially in the LATAM region (particularly Brazil, Mexico, Colombia and Peru)
• Knowledge of media planning, buying, optimization of campaigns to drive better performance
• Experience working with external public relations agencies
• Experience planning and executing events across the region
• Experience of analyzing data that represents marketing performance for sales
• Fluency in English. Spanish proficiency preferred but not required